Bringing a bold new energy to an iconic fan favorite.

The challenge

Coming off a year of declining sales and rising competition, Ménage à Trois needed to regain momentum ahead of the critical holiday selling season. The brand had to show up in a bigger, bolder way to re-energize loyalists while attracting new consumers in a crowded and increasingly competitive wine market.

The idea

We launched Kaleidoscope, a bold, visually rich creative platform designed to electrify the senses and celebrate the brand’s spirit of discovery and indulgence. Over three years, the campaign came to life across TV, digital, social, and in-store channels — from cinematic commercials to dynamic paid media, high-performing social content, and immersive retail displays. This omnichannel approach allowed us to meet consumers at every touchpoint during key seasonal moments, reinforcing the brand’s identity with vibrant storytelling and premium design.

Role & contribution

As creative director, I led the development of the Kaleidoscope creative platform, including concept development, TV production oversight, in-store design integration, and cross-channel social and digital strategy. I guided multidisciplinary teams across three campaign cycles, producing work across TV, social, video, display, in-store, and digital. The result: a cohesive, ownable brand world that pushed category boundaries and elevated the brand’s visual storytelling.