Jason Ferguson’s creative journey began in his parents’ print shop in Trinidad, where he discovered the power of craft, storytelling, and hands-on making. After moving to Miami to study painting and graphic design — with art history as a favorite source of inspiration — he became an early fixture in the city’s art scene, co-founding the influential collective FeCuOp and merging fine art thinking with cultural experimentation.

Throughout his career, Jason has guided and mentored creative teams across iconic global brands, including Sutter Home, Ménage à Trois, Joel Gott Wines, Barilla, and Lance Snacks. His approach blends a fine art sensibility with strategic brand leadership, helping brands build cultural relevance and lasting emotional connections.

Jason believes that design can — and should — expand each individual craft. Designers can be inspired by architects, photographers by graphic artists, and so on. This cross-disciplinary curiosity fuels his work and helps create ideas that don’t just sell but resonate and inspire.

Whether directing large-scale digital campaigns, shaping brand identities, or crafting immersive experiences, he brings a thoughtful, art-led perspective to every project.